Most people rely on their mobile devices every day. Mobile consumption is growing steadily, and people are relying on mobile devices more than ever, whether for personal or professional use. Therefore, there is a great need for enterprises to provide users with an excellent mobile experience.

1. Minimise clutter

Every person who visits a website or app on a mobile device is looking to achieve a goal in the shortest period of time possible. As such, there shouldn’t be unnecessary information, buttons, or pop-ups that may hinder a user’s journey. 

2. Prioritise What’s Necessary

When creating a website or app for mobile users, always keep the user journey highly focused based on the user’s needs. Tailor your design based on which features will be most helpful to them to ensure that your product will be more intuitive and enjoyable to use.

3. Make Texts Legible

Be it video, pictures or stories, much of users’ time on mobile is based on content consumption because it provides a level of satisfaction for users. So, to make sure your text is easy to read, whether on a tablet or phone, always choose a font that works across multiple sizes and weights.

4. Don’t Forget About UI Feedback

Feedback on the user interface (UI) is used to explain and improve user satisfaction. Without good UI feedback, users might get confused about their actions. Instead, a good UI feedback indicates that your site or mobile app is responsive, providing the user with a certain level of confidence they need to continue using your product.