Sales leads are paramount for the success of your business. So, how can you get more sales leads? While there are various lead generation campaigns you can do, those options are mostly dominated by four overarching marketing strategies. Here’s a simple overview of each of those strategies and how to generate sales leads with them:
- Pursue search engine optimization (SEO)
Search engine optimization (SEO) is a digital marketing strategy that involves optimizing your web content to rank highly in Google search results. It often involves creating informational content like blog posts and trying to rank them for particular searches based on target keywords. SEO is a fantastic gateway through which users can become leads.
- Launch a pay-per-click (PPC) advertising campaign
Pay-per-click (PPC) advertising is another strategy useful for generating sales leads. Like SEO, it involves marketing to users through Google search results. The difference is that PPC ads are paid real estate in search results, and display above the organic results. You can use a platform like Google Ads to create ads and bid on keywords where you want the ads to appear. With a high enough bid and a good enough quality score, you can outperform the competition, and your ads will appear for relevant searches. This can help you get more sales leads like SEO.
- Engage in social media advertising
One of the best ways to get more sales leads is to find more people. And on the Internet, there’s no better place to do that than social media, where the average user spends 28% of their Internet time. Running a social media account for your business gives you a fantastic way to build relationships with your audience, where you can interact directly with them. That direct engagement can be an amazing tool to nurture them into leads down the road. On top of running a social media account for your business, you can also run social media advertising campaigns, which work similarly to Google PPC ads.
- Build out an email list
Another answer for how to generate sales leads is to create an email list. An email list is a list of users’ email addresses that you can target with marketing emails. While some businesses buy email lists or send campaigns to random email addresses, that’s a less than ideal strategy. Rather, you should create your email list by allowing users to submit their addresses voluntarily. When users arrive at your website after clicking a Google or social media link, you can present them with calls to action (CTAs), prompting them to submit their email addresses.
