Your website is the heart of your digital marketing campaign. Many of the channels you use will be designed to send users to it, and it’s where they can learn about your business, find important information, and take steps towards becoming customers. Design also impacts how people interact with your website. It’s what helps them navigate your pages, read your content, and take actions that get them closer to a purchase.
- Create a design that fits your business
Everyone knows they shouldn’t judge a book by its cover — but that doesn’t stop most people from judging a business by its website. Your web design has a huge impact on how people perceive your business and the quality of your services. From there, a simple and modern design is often the best choice. Busy designs can distract users from your content and damage their chances of conversion.
- Opt for simple navigation
Users need to be able to quickly and easily find the information they want on your site. If they can’t access the details they need to make an informed decision, they’re unlikely to convert. This means that your navigation can be a major factor in your success, and it should be as simple and organized as possible. In most cases, this means creating a horizontal navigation bar across the top of the page with straightforward categories.
- Use responsive design
People are going to access your website from multiple types of devices, including desktop and laptop computers, tablets, and smartphones. You need to make sure that all of them can access and navigate your pages — and the best way to do this is with responsive design. Responsive design ensures that your website adjusts to the browsers and screen sizes your visitors use. Whether someone accesses your website on a smartphone or desktop computer, the browsing experience will be the same.
- Use visual elements
Visual elements add a lot to your website. They’re the eye-catching details that keep users engaged, and pages with graphics and photos are much more interesting to browse than those with only text. One of the easiest ways to add visual interest to your site is by incorporating relevant photos and graphics throughout your written content. These immediately draws users’ eyes and make them more likely to keep scrolling through your pages.
