Well-designed websites attract attention and keep interest. Designing a website in the right way can improve its usability or the quality of the user experience when browsing. For example, business-to-business web sites can benefit from complex, concise design.

1. Avoid Clutter in Your Homepage 

A clutter-free homepage lets users efficiently read about your products or services and know which links to click should they wish to proceed. Shoppers or potential clients that enter a homepage bombarded by graphics or text might get frustrated and close the tab. 

2. Organize Elements to Lead Users’ Attention 

The attention span of online users, especially those on mobile, are limited. This necessitates making the most of what time you have with users’ attention. It helps to organise the website elements in such a way that lead users toward desirable actions like purchases or subscriptions. 

3. Optimise Content for Readability and Scannability

When you let online users hone in on your key points, you let them evaluate your products or services more efficiently. Elements that improve your website can include the use of contrast, text size, and font types. Use contrasting colors for the website text and its background so users can read more easily. 

4. Design your Website for Easy Navigation 

Having a successful website should have a layout that is easy to navigate and must be intuitive for users. User Experience (UX) designers are able to expertly identify user personas that will determine the best layout for this.