With so many websites created and consumed globally, there certainly is a need for a standardized set of coding principles. Some aspects of these web standards include:

SEO

SEO can be used to increase the number of visitors to your site organically (without the use of ads). Since it’s too complicated to adequately dig into SEO in one small subsection of an article, check out our SEO checklist and our tips for the best SEO plugins for WordPress to familiarize yourself with this aspect of web design best practices. Note that the following coding standards tips work hand-in-hand with SEO.

Mobile Responsiveness

Responsive design is concerned with creating a great user experience, regardless of what device or browser is used to access your website. It is more important today than ever to design your website to be responsive, as more than 60% of internet users access the internet via their mobile phones, and half of ecommerce transactions are done through mobile platforms. Having a responsive site not only helps users navigate your site easier, but also contributes to increased engagement and conversions.

Website Security

Another important coding practice? Creating secure programs and websites that users can trust with their sensitive personal information. Contrary to popular belief, hackers don’t actively seek out specific websites to hack, which is why even small websites are vulnerable to attack.

Page Speed

About half of users expect a site to load in 2 seconds or less, and if it takes longer than that, 40% of people won’t hesitate to bounce from the page, (likely) never to return. Besides website visits, page speed is important as it also affects conversion and revenue. For every second of added page load speed, sales will drop by up to 27%. Increasing website speed can prevent the loss of 7% of possible conversions.