There are many common marketing problems that are easily solved with an SEO campaign. They include:

Unqualified leads

These are site visitors who were looking for something entirely different from what you offer.. By doing SEO, you can increase the amount of qualified leads your site gets. This means attracting searchers who are interested in purchasing from or working with you, and have a much greater chance of becoming customers.

Low sales

The goal of most marketing efforts is ultimately to attract new customers or clients and make sales. Whether you use traditional or online methods, the ideal end result is increased revenue. By attracting qualified traffic, you can boost your business’s sales. Leads generated by search have a close rate of nearly 15 percent, which is much higher than most traditional marketing methods.

High marketing costs

Every business owner wants a cost-effective way to attract visitors and customers. For many startups and entrepreneurs, these costs are prohibitive. SEO enables these business owners to compete with larger marketing budgets and generate enough leads and sales to stay in business and even thrive.