The marketing trends in today’s era are changing at a very fast pace and the market has drifted to digital marketing from traditional marketing. The reason why digital marketing has taken over traditional marketing is that digital marketing produces higher returns and converts potential customers into a business lead easily and efficiently.
| Area | Traditional Marketing | Digital Marketing |
| Target Audience | It’s easy to reach out to local audience/consumers with the traditional marketing methods | Digital marketing lets you reach the targeted audience/consumers/customers globally from all over the world. |
| Marketing Approach | Traditional marketing is more of a personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s name. | Traditional marketing is more of a personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s name. |
| Documentation | Traditional methods of marketing provide the hard copy of product(s)/service(s) description which can be read again and again. | Digital platforms provide the description in softcopy over the website, or through videos, youtube, etc. which can be accessed anytime anywhere as per the consumer’s requirement and it provides paper-free documentation. |
| Consumer Interaction | Very less interaction is involved in traditional marketing as the promotion mediums are not flexible enough to incorporate the customer’s interaction. | Digital marketing, on the other hand, offers a number of digital platforms to the consumers/customers/buyers like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the product(s)/service(s). |
| Marketing Cost | Traditional marketing is expensive as it involves printing, radio/tv advertisements which cost more to the company. | Digital marketing is less costly than the traditional method of marketing as everything is online and the use of social websites does not cost even a penny. Based on the marketing requirement the business can opt for paid ads if they want to. |
