Selling marketing is meta. You have to market your marketing ability, land the sale, then use those same skills to help your clients to get more traffic and conversions. In reality, your sales pitch shows just how good you are at marketing. A poor pitch = a bad marketer who can’t get sales. A great pitch = proves your ability to land the sale. That’s why each sales pitch needs to have these essential five key points. These points are built off of the marketing principles that you use with your clients, but this time we’re using them for your consulting or agency.
#1: Who Do You Help?
Like any great sales page, you have to talk about who you help in your sales pitch. With the riches in the niches, being a jack of all trades won’t help your freelance consulting or agency. You want to be specific about who you help, so your clients understand they can trust you to get results. The more specific you are about who you help, the easier it will be to show prospective clients that you’re the perfect freelancer, employee, or agency for the job. It’s just like narrowing down your customer avatar. Who is your ideal marketing client? Get clear on who you sell to so you can turn them into customers.
#2: What Marketing Strategy/Strategies Do You Use?
Knowing who you help is step one in your sales pitch. Now, it’s time to talk about how you can help them. There are a lot of expertises within marketing, and businesses need help with these varying facets. Your sales pitch needs to talk about how you help, so the business owner (or the employee in charge of making the buying decision) can understand why you’re the person for the job. If your expertise is in content marketing, and they’re looking to expand their content marketing efforts—guess who just became the best fit for the gig? Be clear about who you help and how you help them to show your clients why you’re the right freelancer, employee, or agency for the job.
#3: Show Proof of Results
Just like with marketing, you need to add proof of results into your sales pitch. Show examples of clients who have driven traffic and conversions thanks to your marketing abilities. Bonus points for using clients that are most similar to the new one you’re trying to land. If a photo is worth a thousand words, proof of results is worth at least a few thousand dollars. Your prospective clients want to know their money is being spent in the right place—show them with proof of results.
#4: Add at Least 1-3 Customer Testimonials
When prospective clients see that your clients are willing to put their name and business behind your marketing strategies—it’s the ultimate stamp of approval. It’s a blinking green neon sign telling them that people know, like, and trust you enough to link themselves to your business. And that says a lot. The key to adding in testimonials isn’t just to copy and paste nice things your clients have said in the past. Integrate them into your pitch to showcase your professionalism and expertise.
