Small business marketing strategies are key in getting your startup off the ground.

Picking the right digital marketing materials could scale your business tremendously! And vice versa, picking the wrong content marketing strategy could cost you time and money.

So, take a look at the top trending small business marketing best practices and start driving more organic traffic and reaching prospective consumers today.

Let’s jump right in!

1. Facebook advertising

Facebook currently holds about 3 billion users. You can find the right audience within that user base and put ads in front of them.

Facebook advertising can be used to meet different company’s goals. They have different campaign marketing objectives to choose from based on what you’re looking to achieve.

You can use Facebook ads to increase awareness, lead form completions, lead generations, direct sales on your website, and everything in between.

So long as you have an ad spend budget to fuel your paid ads, you can jumpstart your traffic and bring in some potential customers.

2. Google advertising

There are over 5.6 billion Google searches that occur per day. People all over the world turn to Google when they need information.

When they make an organic search query that relates to your product or service, you want to make sure you appear in the search results.

A quick cost-effective way to meet that goal is to perform pay-per-click advertising. This is when you pay Google to appear in the top spaces for any given search query.

Google ads ensure your website appears for relevant search queries with high intent.

If you own a pet grooming business, and someone searches “pet grooming near me” in your area, you’d want your website to be the first result they see and click on.

Google advertising, or PPC, can achieve that for you faster than any other method.

3. Segment your retargeting audiences 

Retargeting is when you put your brand in front of an audience that has already seen it.

On average, people need to see content from you at least 7 times before taking a desired action.

Most business owners know to retarget their website traffic to bring them back to the site to convert.

But most stop there. It’s important to take it a step further and segment your retargeting audiences.

People that have seen an ad from you once may not even remember you.

They should receive different retargeting ads than people who have been to your website on a regular basis and added to cart.

Instead of creating 1 or 2 retargeting ads to send to everyone, create specific retargeting ads to meet people where they’re at in your sales funnel.

Retargeting ads for your earned media engagement vs your website traffic vs your add to carts vs your existing customers should all look different.

4. Create an email drip campaign

Email marketing serves as a positive alternative to direct mail.

The magic of email marketing really kicks in when you set up marketing automations known as drip campaigns.

In a drip marketing campaign, you write out the emails you would like sent, and the email marketing software sends them automatically when users take certain actions.

For example, if someone makes a purchase on your website, they should automatically receive a confirmation email.

This isn’t something you manually log in and send every time you receive a purchase.

It’s something you set up one time in advance that your software carries out for you every time after.

Beyond logistic emails, you’ll want to automate marketing emails too.

You can say if a customer opens one email, send them this one. If a customer does not open this email, send them that one.

You set up all the instructions for the email marketing software to follow the first time, and it’ll execute it every time.

When you segment your audience and fine-tune who is receiving what emails, that’s when your email marketing really starts to take off.

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