When creating a website, the best thing we can do is keep our future users in mind. They’re who we’re making the site for, anyway, right?

In order to create a website customers will love, you’ve got to keep in mind user experience (UX), or user interface (UI). UX/UI helps digital marketers and designers to build websites and digital marketing campaigns that put the user first to foster a seamless web experience that keeps customers coming back.

Now let’s take a look at some UX/UI trends for 2023 that are worth keeping an eye on and maybe even investing in!

1. Immersive scrolling

With immersive scrolling, designers have the power to control what content they want to display to viewers, and how that content is shown.

Often referred to as “scrollytelling,” immersive scrolling involves showing content to users in a more strategic, narrative manner. With the help of smooth animations and dynamic elements accompanying other static site fixtures, customers will be more engaged with your website.

Immersive scrolling encourages customer curiosity and invites them to interact with content on your site they might normally ignore.

While this is one of the major UX/UI design trends for 2023 that marketers should look out for, we should note that immersive scrolling is a graphic design trend that is not universal. It should be tailored to your business and support your marketing goals. While it’s a great tool, ensure it aligns with your brand first!

2. Bold colour choices

Of all the UX/UI trends and predictions on this list, the use of bold colour choices and designs like gradients that invoke a retro or nostalgic feeling is one that you’re probably familiar with.

Just like some 70s, 80s, 90s, and Y2K fashions are coming back in style, so too are those times’ color schemes and patterns. Specifically, design choices like bold, contrasting colors and gradients are making a big comeback in website design for UX/UI.

Gradients add a bit more motion and dynamism to otherwise flat colors. When integrated into your website design correctly, they’re a great UI trend for 2023 to attract eyes to your page and can make static elements feel more energized and meaningful.

With retro styles making a comeback, we can also expect bold colour choices like neon contrasted with more muted colours to make an appearance too. Colour schemes that invoke a feeling of nostalgia add another layer of personality to your website that draws people in, making this a UX trend for 2023 that you don’t want to miss out on.

3. 3D and animated visual elements

3D and animated visual elements can help draw more attention to static elements on your site. Similar to the effects of immersive scrolling, 3D and animated elements add movement (literally) to your website’s design and help hold users’ attention.

UX is enhanced with 3D elements by improving user interactions with the site and making it feel more memorable.

As an important note, though, 3D and animated visual elements should enhance and supplement other content on your website. Make sure these additions mesh with your static content and don’t take away from it.

Having unnecessary 3D graphics and animations can make your website overwhelming to users, but when it’s done right, you can create a memorable experience for website viewers that feels unique and out-of-the-box in the best way possible!

4. AR/VR

Over the last few years, augmented reality (AR) and virtual reality (VR) technology have become more and more available to businesses. We think it’s a pretty safe bet to assume that AR/VR technology will be able to be utilized more by web designers looking to create an immersive website experience.

AR is real-world scenes that are augmented with computer-generated sound, graphics, and other input. VR is a computer-generated simulation of an environment. Both are incredibly immersive and can be useful to businesses looking to create a unique experience for their customers.

The commercialization of AR/VR tech is an exciting development that can be used to help create virtual interactions that merge with real life. It’s already used in fields like education, retail, and healthcare, so its increased use in marketing, graphic, and website design is no doubt closer to becoming a reality in 2023.

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