Each page you publish should have a relevant link to a different page on your site. If you don’t think a particular page warrants a link to another page, consider whether it connects to your larger business goals and objectives. Perhaps that page isn’t necessary on your site at all. Internal linking is a great way to show off your content and connect the dots between different services or solutions you offer. Your homepage will typically have the most internal links – and influence in ranking – while the other pages help search engine rankings learn which content is most valuable.

Landing Pages

Landing pages should link to relevant blog pages, which gives users the option to read more about a product or its related topic. For example, if you had a software tool for time management, you could link to a relevant blog post on time management tips or time tracking from the landing page.

Blog Posts

Blog posts are the best option for internal linking. Having a lot of internal links on your homepage may be distracting to visitors and give them too many options for where to go next. A blog post is practically designed for internal linking, since you have opportunities to link to your products that connect with the problem you’re trying to solve in your content. You could also link in-depth blog posts to a broader blog post to provide more information for users that may need it. If you had a broad post about building and maintaining your own saltwater aquarium. This way, users come across your general aquarium guide and find the additional information they need, in turn spending more time on your site. When this happens, it shows Google that you’re providing value to a user and these articles are related.

New Content

Any time you create new content, you should link to existing content on your site. This not only provides more information about the relevant topic, but it creates a great internal link that anchors your new content to your old content.

Existing Content

Linking new content is not only good for connecting it to your site, but for reviving older content and getting fresh eyes on it. Whenever you publish something new, take some time to add links to it from older content on your site. Older content is always more authoritative, so it can help your new content rank better. Linking from relevant posts that are already ranking and driving traffic can speed up the search engine indexing. It also helps the search engine understand how your content connects to each other.