Having a website made and launching it is just the start of your online journey. Often, your website IS your business, or at the very least it’s a vital part of your marketing strategy and is, therefore, something you should look to be constantly working on. We would always recommend regularly updating and investing some time in your website to keep it fresh, make sure it’s secure and that you’re keeping up with your competitors.
- Stay Ahead of the Competition
Updating your website is a great way to differentiate yourself from rival brands and stand out from your competitors. You should also remember that your competitors are going to be updating their website – redesigning it, optimising it, and adopting the latest technologies, so you should not only look to keep up but be ahead of the curve also!
- A Modern Feel
The standards, conventions and best practices of web design, user interface design and user experience are constantly evolving. This means that an older website can start to look dated and functionality can start to drift away from what users have come to expect. Anything from a design refresh to a full redesign can help keep your website looking modern, making a great first impression and ensuring a positive experience for your users.
- Site Security
Unfortunately, due to the nature of websites, there will always be the risk of their security being breached. However, an older website that has not been kept technically up to date will have a higher chance of being successfully attacked. Therefore, it’s important to make sure that your website adheres to the latest standards in web development and security to protect it from potential threats.
- Search Engines Like It
A wise Bill once said, ‘Content is King’ and this certainly holds true for your website’s search engine rankings. You should update your website’s content frequently because keeping it fresh and relevant, and adding new content is a significant ranking factor for search engines such as Google.
- Conversion Rate Optimisation
Ultimately, the goal of your website is likely to be conversion. Whether that means getting enquiries, making bookings or selling products, if you want to maintain or improve your conversions you’ll need to stay on top of every aspect of your website.
