The Role of Mobile App Analysis

Mobile app analysis is a fundamental process since it ensures that an app will be implemented and run successfully. But what does, in particular, the role of mobile app analysis include and what benefits you can elicit from it?

When conducted in a comprehensive manner, BA helps:

• Increase the efficiency of the development process
• Reveal core features
• Generate new ideas
• Define metrics for success
• Align expectations with deliverables
• Foresee possible project gaps
• Flesh out an in-depth roadmap and speed up app delivery

Business Analysis Cycle

Generally, an effective business analysis cycle consists of specific actions that you should expect from professionals. Even if the BA is commonly considered as a separate stage, it isn’t just there.

This cycle continues throughout all development stages and helps keep the project on the right track. Let’s discuss the principal steps of the BA process and dive deeper into the role of a Business Analyst in successful project delivery.

#1. Discovery

The purpose of the discovery step is to understand the client’s app idea. A business analyst dives deep into the client’s area of expertise to find all aspects that may affect a mobile app. This step usually takes the form of a survey or Q&A sessions.

The more questions you get from a business analyst, the better. Be ready for a flood of questions even if you come well prepared, with a sketch or high-level requirements. Among general questions about the app functionality, you should also expect questions regarding:

• the target audience for your app
• what sets you apart from the competition
• why certain features are missing
• when notifications should trigger, etc.

#2. Functional Requirements

All information that business analysts have unveiled during the discovery step becomes functional requirements. The document lays down all features that will be accessible to app users in the form of use cases.

Velvetech business analysts design functional requirements with iOS and Android guidelines in mind. Our business analysts look for familiar patterns in trending apps that the client’s app can use.

#3. Non-Functional Requirements

Non-functional requirements define general “app properties” as opposed to features and usually include:

• iOS and Android versions to support
• max number of users to perform the same action simultaneously
• screen resolutions, device models, etc.

#4. Project Cost and Budget Estimate

Since business analysis primarily comprises putting together all essential data related to the mobile app development project, it surely helps define what budget you need to envisage.

As we covered above, business analysts explore app requirements, gather relevant statistics, build strategy, and determine project goals. Thus, these team members possess the necessary information to estimate the scope of work and, consequently, the cost of your app.

On top of that, they make sure your project is implemented within the original budget and time frames. However, in case if the development process entails any essential changes, business analysts will often be the ones to provide you with the cost update.

#5. Prototype, UI Storyboards, Screen Flow Diagrams

As soon as business analysts have described the app’s features, they can move on to the next stage of the mobile app analysis and put on their prototyping hats. All functionality should merge seamlessly into a unique, intuitive interface.

Velvetech’s BA process for prototyping relies on A/B testing and UX guides. We follow the best practices found in well-established and native apps on iOS and Android. Our analysts will never talk you into an eye-popping animation for the sake of aesthetics.

UI storyboards relay your users’ journeys in the app as they perform basic actions. Screen flow diagrams show the same process in the form of transitions between the app’s screens.

#6. Functional Design Specification

Functional Design Specification (FDS) is a single document with all requirements and prototypes.

In an average mobile development agency, a ready FDS is the end of the mobile app analysis. In Velvetech, analysts stay active through all stages: design, development, and QA. After all, it’s business analysts who know the app even better than a client.

#7. Project Implementation Support

As we mentioned before, the business analyst role in mobile app development doesn’t end at the planning and analysis phases. Sometimes indirectly, they continue to participate in the process throughout the entire lifecycle, attending the meetings with stakeholders.

Whenever new requirements or any possible deviations appear, business analysts take an active role again. Engaging these or those development team members, they make adjustments to the project scope, help solve tech, functional, or communication issues, and ensure the results meet initial goals.

 

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